Sale Horse & Stallion Promotions Multi-Media Services

HERE is a sample of our video and photograph lay outs. This program is meant to significantly help other ads purchased (such as equine.com or the Horse Trader), by allowing a buyer to actually 'see' your horse before they set an appointment to come visit.

Internet Video & Photo Service

SALES HORSES: You bring your horse to *our facility and we will video a complete work out session from start to finish (aprox 1.5 hours). We will then edit the video for easy 'streaming' over the internet, create and host a web page specifically for your horse to use in your other advertising (such as a horse trader magazine, an on line classified service or flyers).

As about pricing using your existing video

Powered by our family owned business, MAJ Media. Please feel free to email us for other samples of our work (in other industries from gymnastics to dog training).

Cost of this is $130.00 and includes;

• Over an hour of 'work out' time at our facility in order to get plenty of video (we can come to you with a trip fee). Video shot and edited by an experienced horse person who has a basic understanding of most all horse disciplines and the majority of breeds.
• Converting video to a seamless, streaming video format - easily viewed on different browsers, at different connection rates on different hardware. A maximum of two dozen 30 - 45 second clips that are clear and fast loading will be edited from the video footage taken.
• Creating and hosting a simple web page (for 6 months) or using your existing web site to embed the videos and player, and other photographs you have provided (or we can take conformation photographs at the same time).
• *please inquire about travel fees - we will be serving North Carolina, South Carolina, and Virginia at this time.

STALLION MARKETING PACKAGE:

• Over an hour worth of video shot at your facility (ask about travel expenses)
• DVD with cover art work
• Web ready videos in Flash format ready to drop on to your existing web page or we can design a stand alone page or an entire site for you

Tips

What you include in your horses's advertising is up to you, but here are some suggestions you might want to consider;

1. What is your target market?
   
   A stallion owner may want to include video of the stallion showing, video of the stallion moving in hand and at liberty, and some nice clean static photographs of his conformation. Mare owners may also want to see video clips or photographs of offspring, and possibly even the offspring's dams (when possible). Mare owners probably will not be interested in how he is day to day, being cross tied, or fly sprayed, like a prospective sale horse client might.
   
   A seller may very well want to include in the video clips of the horse tied and being saddled, having its hooves picked, being loaded in a trailer, being mounted, walking out in the woods (trail) - along with the under saddle work, being worked on the lunge line or moving freely at liberty, esp if his market is an adult amateur who may very well be keeping the horse at home, and not at a boarding facility with daily access to a trainer.
   
   If your sales horse is a seasoned show veteran it may not be necessary to show video clips of him standing tied, but maybe having his ears clipped. Show more video of him under saddle, or at a show, and less of him at liberty in a pasture.
   
   
2. Is your horse at his personal 'prime'?
   
   In other words, can he easily and willingly do what you are saying, what you will be showing via video? We can edit video and catch the one time he jumps flawlessly, nails his leads, or loads up - but this is not the risk you want to take when a buyer shows up. You also do not want him out of shape when a 'ready to work' buyer shows up.
   
   Have your horse honestly doing the things you say he can, dependably, at the time you market him. You'll have the best chance of making a sale when the opportunity presents itself!
   
   
3. If you have other media you want us to use, make sure it is 'usable'
   
   If you have photographs that were professionally taken, you must have permission from the photographer to use them in advertising. We can not be held responsible for improper use of copy righted material.
   
   If you are providing photographs, ask yourself honestly WHY you think that picture is a good one? You want a NICE photograph - nice contract, clarity, but even a nice photograph does no good if the subject (the horse) is doing something wacky. You also do not want to use photographs that look like your 10 year old nephew took them (feet missing, or some jokester in the back ground making faces).
   
   If you are providing video, again, is it GOOD quality? Watch it several times - if it makes you sea sick (too much movement from the videographer) or your horse looks like a tiny spec, then don't force other people to watch it. The only thing that will accomplish is aggravating prospective buyers. If your horse is doing a mediocre job, then do not show that to buyers simply because it is 'the only video' you have.